Retail and Wholesale

Latest

• Cryptoassets: Intrinsic Value Matters

  Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.

  Blockchain & Smart Contracts•Markus Hammer•22 May 2023•19 minutes

  

• Black Friday 2022: The five most important success factors for your email marketing

  On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.

  Marketing•Hartmut Deiwick•16 Nov 2022•8 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• Supply Chain Risk Management - Supply chains during crisis

  COVID, wars and international tension cause complications in the global supply chain. In the early stages of the virus, however, many companies are now realizing in particular how little they know about their own supply chains.

  Procurement•Tino Lichtenberg•22 Mar 2020•4 minutes