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AI Governance

4 articles

Latest

  • AI in marketing requires new evaluation standards

    This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

    MarketingKai Bösterling16 minutes

  • Mastering AI Risks and AI Governance - A Guide

    The implementation of artificial intelligence (AI) in companies is an important step toward innovation and efficiency. But with opportunities come risks. In this blog article, we take a look at AI risks and the importance of robust AI governance.

    AI & Machine LearningBritta Daffner5 minutes

  • China and Europe lead the way in regulating artificial intelligence (AI)

    EU Commission proposed April 2021 first-ever legal framework for AI. But some Asian countries are following suit, not only to lead in the development of AI systems but also to create a positive environment for the use of AI. Leading the way is China. Will a global set of rules from China soon follow?

    AI & Machine LearningBritta Daffner6 minutes