Topic
5 articles
Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.
SEO & SEABenjamin Talin10 minutes
Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.
Digital MarketingJohannes Grahmann4 minutes
Robotic Process Automation (RPA) is currently on everyone's lips. But what is it, anyway? Why should I use it in my company and what benefits can be generated by it? This article answers these questions and presents Robotic Process Automation as a technology for digitizing and automating business processes.
AI & Machine LearningMarcel Schneider6 minutes
In order to be able to assess the potential of machine learning for its own business, the organization must first use technical terms correctly. This article explains "Machine Learning" in a generally understandable way and beyond the hypes.
TechnologyStephanie Fischer und Dr. Christian Winkler8 minutes
Distributed ledger technology is the basis for all current systems such as Bitcoin, Ethereum, Litecoin, Hyperledger, etc. But what is it? What does Blockchain mean, and what are Smart Contracts? We help against confusion and explain the principles of crypto technologies.
TechnologyBenjamin Talin5 minutes
