Business Model Canvas

Latest

• Business Model Canvas explained

  Discover how the Business Model Canvas helps visualize, design, and improve business models by aligning value, customers, operations, and revenues.

  Strategy / Vision•Christopher Ganz•26 Sept 2025•9 minutes

  

• Marketing as a Challenge for Startups & SMEs - 2 Different Market Research Approaches Compared

  Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.

  Marketing•Kambis Kohansal Vajargah•29 Jun 2023•12 minutes

  

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes