Business Strategy

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• AI in marketing requires new evaluation standards

  This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

  Marketing•Kai Bösterling•30 Jul 2025•16 minutes

  

• 7 elements for building a successful strategy

  Many entrepreneurs work for their dream. But only a few have clear strategies and also fields of action that they can pass on to their employees. We show how to go from the company's own dream to an applicable and understandable strategy in 7 steps.

  Beginner / Basic•MoreThanDigital Insights•22 Mar 2020•17 minutes