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CEO

6 articles

Latest

  • The role of the CEO in the marketing strategy

    Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.

    MarketingAlexander Löwe4 minutes

  • Tackle and accelerate digital transformation (finally)

    The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?

    Strategy / VisionMike Flache6 minutes

  • The big change is here: CEOs look to the future

    What do many business leaders think about the future of the global economy? The article offers some insights into the changes in the economic climate and the spreading geopolitical uncertainty.

    Markets & IndustryTradeshift4 minutes

  • Organization of the digital transformation - rebuilding companies

    Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is about the organization and how it must adapt to digitalization.

    OrganizationBenjamin Talin7 minutes