Employer Branding Strategy

Latest

• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 6 success factors for your corporate influencer strategy

  This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.

  Recruiting & Talent Acquisition•Johanna Ehses•17 Jan 2023•6 minutes

  

• Employer Branding Strategy - 6 Steps to Get Started

  The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.

  Human Ressources•Johanna Ehses•15 Aug 2022•7 minutes