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  • How companies invest well in times of crisis

    "Never let a good crisis go to waste." This sentence, addressed by former Chief of Staff Rahm Emanuel to then U.S. President Barack Obama, makes it clear that crises are not only a threat, but also offer special opportunities. Crises can expose weaknesses in companies that were not visible in good times or whose elimination was not important. A sense of urgency is created to address large and small change processes. Changes in markets and customer needs also create new opportunities for growth. Unique opportunities arise to make targeted investments in the future.

    StrategyDr. Marcus Liehr11 minutes