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Practical example

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  • Establishing a Corporate Venture Building Unit - A Practical Example

    In a globalized economy, companies must constantly evolve in order to remain relevant and secure competitive advantages. One way to do this is through corporate venture building, which involves using existing resources to establish a new business unit outside the existing organization, as the REHAU Group has successfully done with Bitrock Digital Partners.

    Better PracticesBitrock Digital Partners7 minutes

  • The multi-talent chatbot: Satisfied customers and rising sales figures

    A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.

    Bots and Assistance SystemsBlaise Roulet5 minutes