Practice

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• Marketing as a Challenge for Startups & SMEs - 2 Different Market Research Approaches Compared

  Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.

  Marketing•Kambis Kohansal Vajargah•29 Jun 2023•12 minutes

  

• Establishing a Corporate Venture Building Unit - A Practical Example

  In a globalized economy, companies must constantly evolve in order to remain relevant and secure competitive advantages. One way to do this is through corporate venture building, which involves using existing resources to establish a new business unit outside the existing organization, as the REHAU Group has successfully done with Bitrock Digital Partners.

  Better Practices•Bitrock Digital Partners•5 Apr 2023•7 minutes