Purpose

Latest

• Purpose in business - and 6 questions on how-to-find-it

  How can the purpose in the company help to survive even difficult times? We explain why purpose is important and which questions help to find purpose in the company.

  Culture•Svenja Floberg Thiel•23 Feb 2023•8 minutes

  

• Profession or vocation to the New Work Way

  "If you quit today, we'll pay you for the time you worked and offer you a $1,000 bonus." Unusual approaches like these have been shaping the new culture in our understanding of New Work, and not just since today.

  Culture•Heike Bauer•28 Mar 2022•7 minutes

  

• The Purpose in the Company - From Vision to Strategy

  Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

  Strategy•Kai Bösterling•3 Jan 2022•11 minutes