Relationship Management

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• B2B sales are changing – how sales and marketing are winning

  Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.

  Marketing•Kai Bösterling•27 Jan 2025•9 minutes

  

• IQ or EQ: What is particularly important for mixed teams?

  A leader's intelligence must have a strong emotional component. He/she must have a high level of self-awareness, maturity and self-control. She/he must be able to deal with setbacks and, when those moments of happiness occur, enjoy success with equal parts joy and humility. but how does that actually work? this article aims to convey how EQ is an important complement to IQ, how to assemble mixed teams, and how to train for EQ

  Culture•SwissFinTechLadies•17 Jan 2022•7 minutes