Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.
A report published by Bettermile in cooperation with Consumer Code has revealed the growing importance of real-time tracking to the last mile parcel delivery industry. The report examines the current state of live tracking services provided by major German carriers as well as selected startups within the space. The report consists of key insights from real-life tests and simulations as well as a Germany-wide online survey, addressing the essential questions related to availability, consistency, accuracy, and quality of the live tracking services provided by different carriers.
Newcomers are challenging existing thinking in parcel logistics. Rather than seeing this as a threat, incumbent companies should seize the opportunity to integrate new ideas. This means streamlining their operations and becoming greener and more customer-focused.