Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.
A report published by Bettermile in cooperation with Consumer Code has revealed the growing importance of real-time tracking to the last mile parcel delivery industry. The report examines the current state of live tracking services provided by major German carriers as well as selected startups within the space. The report consists of key insights from real-life tests and simulations as well as a Germany-wide online survey, addressing the essential questions related to availability, consistency, accuracy, and quality of the live tracking services provided by different carriers.
The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.