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• Building a Robust Strategy in the Age of AI

  Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats.

  Strategy / Vision•Benjamin Talin•21 Feb 2025•12 minutes

  

• Data-Driven Employer Branding Explained

  In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.

  Employer Branding•Johanna Ehses•22 Aug 2023•7 minutes

  

• Finally Disruption - Public Utilitiy Companies on the Way to Becoming Energy Transition Service Providers

  "In the face of disruptive energy market transformation, municipal utilities are challenged to move from being pure utilities to becoming service providers. Structural change, innovative methods and competence building are essential.

  Beginner / Basic•Katrin Krüger•21 Jun 2023•6 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes

  

• 21 Tips for more Diversity - Building a Diverse Corporate Culture

  What can you do to create a more diverse company culture, strengthen the work atmosphere and become more attractive to potential employees? Here are 21 tips for implementing diversity & inclusion.

  Culture•Johanna Ehses•17 Oct 2022•8 minutes

  

• Dealing with mistakes in a relaxed manner - corporate culture and "German Angst"

  ... is the motto of many successful people and the unofficial motto of a new error culture. A leitmotif that is becoming increasingly important for entire companies and individual employees under the pressure to change brought about by digitization and Past-C19.

  Culture•Axel Liebetrau•4 Nov 2021•5 minutes

  

• Is Capitalism Dying? What will be the future?

  Today, capitalism in its traditional understanding is increasingly criticized by society. New forms such as green, social, and inclusive capitalism arise to fulfill the standards of our new society. Which one do we need and do we need it at all?

  Trends•Tetyana Kohansal•8 Oct 2021•4 minutes

  

• Content is King – but can you be his knight in shining armour?

  In this article we will try to understand why so many companies of all sizes and shapes pay more and more attention to corporate blogs, and how to get the most out of it through content analytics.

  Marketing•Ksenia Anikeeva•21 Feb 2020•7 minutes