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Author

Alexandra Anderson

13 articles

Biography in German

Alexandra Anderson ist Marketing Director Germany bei GoDaddy und seit mehr als zehn Jahren als Marketingexpertin in der IT-Branche tätig. Seit sechs Jahren kümmert sie sich speziell um den Anbieter GoDaddy in Deutschland, mit besonderem Fokus auf digitales Marketing. Ein besonderes Anliegen ist ihr die Digitalisierung von Mikro- und Kleinunternehmer:innen.

Latest

  • Strategic customer care: 5 tips for a successful customer care strategy

    Retaining customers in the long term is the key to sustainable success for any company. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continuous growth. With practical tips and insights, companies learn how they can implement a successful customer care strategy to stand out from the competition and inspire their customers in the long term.

    MarketingAlexandra Anderson6 minutes

  • Women entrepreneurs – these four factors determine your success when starting a business

    More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

    E-Commerce & Mail OrderAlexandra Anderson4 minutes

  • Social commerce: Effective AI tools for founders

    Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

    Social MediaAlexandra Anderson4 minutes

  • Revolutionary: How AI is leading entrepreneurship into the digital future

    In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.

    Digital MarketingAlexandra Anderson3 minutes

  • Top 5 Tips for Building a Winning Customer Care Strategy

    Long-term customer loyalty is the key to sustainable business success. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continued growth. With practical tips and insights, companies will learn how to implement a successful customer care strategy to differentiate themselves from the competition and delight their customers for the long term.

    MarketingAlexandra Anderson6 minutes

  • The right way to deal with AI

    AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.

    AI & Machine LearningAlexandra Anderson7 minutes