Bastian Maiworm

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• 3 steps for founders to create relevant content for social media

  Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.

  Social Media•Bastian Maiworm•27 Mar 2024•6 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes

  

• Foundations for a Digital Sales Strategy

  If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.

  Sales / After Sales•Bastian Maiworm•29 Aug 2023•7 minutes

  

• How companies can use generative AI - Enterprise Search as an example

  Companies are asking themselves how they can use generative AI. But there are many challenges between the idea and the introduction. This blog article shows that with the right systems as a basis, these are not so difficult to master.

  AI & Machine Learning•Bastian Maiworm•25 Jul 2023•5 minutes

  

• The Buyer Journey in B2B Sales - Sales Processes for the Digital Age

  In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.

  Sales / After Sales•Bastian Maiworm•15 May 2023•5 minutes

  

• Employee Experience: Definition, Tips & Relevance in Everyday Company Life

  In times of high turnover in the workforce and a shortage of skilled workers, it is becoming increasingly important to keep the right employees in the company. One concept for retaining employees is the Employee Experience. This article explains what Employee Experience actually is and how you can improve it in your own company.

  Human Ressources•Bastian Maiworm•1 Feb 2023•5 minutes

  

• 7 tips to improve information retrieval in your company

  The amount of data in the company is increasing and increasing. Over the last few years, more and more data silos have also been introduced, making it more difficult to retrieve information in the company. This article is about how to increase the retrievability of documents in the enterprise.

  Advanced•Bastian Maiworm•26 Jan 2023•5 minutes

  

• How the role of employees in companies is changing - The Knowledge Worker

  The number of knowledge workers in companies has been increasing for years. Knowledge workers require different tools and information bases to work efficiently than traditional employees. As more and more employees move toward knowledge-based work, this article addresses the overall shift in the workforce.

  Culture•Bastian Maiworm•18 Jan 2023•4 minutes

  

• Why information management is becoming increasingly important for employees

  In companies, more and more employees are sitting at their computers and becoming so-called knowledge workers. These are employees who generate added value not through physical work, but through intellectual work. For these employees, it is elementary to be able to access the company's know-how quickly and efficiently in order to generate corresponding added value.

  Internal Communication•Bastian Maiworm•13 Jan 2023•6 minutes

  

• Deep Learning vs. Machine Learning - Understanding the Differences

  Deep Learning and Machine Learning are two important technologies in the world of Artificial Intelligence (AI) and thus part of the umbrella term Data Science. Although they are sometimes used as synonyms, there are important differences between the two that need to be understood.

  AI & Machine Learning•Bastian Maiworm•10 Jan 2023•4 minutes

  

• 5 methods for better information management - Accelerating cultural change in the company

  Traditionally, knowledge is hoarded by some employees in many companies. Knowledge is regarded as a private asset instead of being shared. Yet sharing information with colleagues also helps your career. This article provides an overview of how employees can be motivated to share information.

  Education / Training•Bastian Maiworm•26 Sept 2022•5 minutes

  

• Enterprise Search Engines in Transition - Processing Unstructured Data Better

  This article explains why there is an extreme amount of movement in the market for corporate search engines right now.

  Data•Bastian Maiworm•24 Mar 2022•7 minutes