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Author

Danuta Florczyk

1 article

Biography in German

Danuta Florczyk ist Gründerin und Geschäftsführerin der Berliner Agentur für Digital-Marketing tectumedia. Danuta gilt als Expertin im Performance und Brand Marketing. Die Digitalstrategin hat 10 Jahre fachliches Know-How auf dem Gebiet Online Marketing gesammelt und war in leitenden Führungspositionen bei Yahoo!, Zalando und Project-A-Ventures tätig.

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  • Digital marketing - in-house or outsourcing? Which disciplines are better off in-house?

    Advertisers are increasingly mapping digital marketing themselves. In addition to the economic aspect, the desire to be able to analyze and understand their own data also plays a role. To come straight to the point - there is no one-size-fits-all answer as to whether in-house or outsourcing is more efficient. Nevertheless, you will find strategic recommendations at the end of this article.

    AdvancedDanuta Florczyk4 minutes