Author
12 articles
Biography in German
David A. Schneider hat über 10 Jahre an vorderster Front im Vertrieb und im direkten Marketing verbracht. Sein erstes Unternehmen hat er mit 18 Jahren gegründet und war seither von den Möglichkeiten und Auswirkungen des Unternehmertums auf unsere Gesellschaft fasziniert.
Seit Jahren hat er es sich zur Aufgabe gemacht, ein Buch pro Woche zu lesen und die Inhalte in der Praxis anzuwenden. In diversen Branchen hat er damit bereits überdurchschnittliche Ergebnisse erzielt, indem er seine Arbeitsweisen stets an die neuesten Technologien anpasst und orientiert.
Derzeit hat er eine leitende Funktion in einem Familienunternehmen mit 150 Mitarbeitern und teilt sein Wissen als Autor, Blogger (opens in a new tab) und Unternehmensberater (opens in a new tab) mit seinen Kunden und Lesern.
Not every company is ready for more growth. Often there is a lack of clear leadership and the necessary infrastructure to scale up quickly. In fact, growing too fast can put even great companies in trouble. In this article, we look at the biggest dangers a company faces when it grows too quickly
Strategy / VisionDavid Schneider10 minutes
The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.
Research & DevelopmentDavid Schneider11 minutes
Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.
MarketingDavid Schneider6 minutes
Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.
Sales / After SalesDavid Schneider9 minutes
Making a product so irresistible that customers simply have to buy it - does that work? Can you use it to make a company a guaranteed success? Does it provide a "formula" for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.
InnovationDavid Schneider10 minutes
Today, using digital technology in the company is no longer an option, but has become a necessity in order to remain competitive. This is something that small and medium-sized enterprises (SMEs) in particular have been feeling more and more in recent years.
Strategy / VisionDavid Schneider10 minutes
Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.
Sales / After SalesDavid Schneider13 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's own product or one's own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event - or face devastating consequences.
InnovationDavid Schneider8 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
Properly implemented digitization should lead to less resource consumption and provide more efficient processes to improve businesses. Certain rules must be followed to achieve the best possible result. In this article, you will learn how to digitize your company properly.
Project ManagmentDavid Schneider11 minutes
Where is a salesperson even needed these days? Do we already buy everything online? Or are there still products that require traditional sales? In this article, you will learn what is changing in the world of sales and marketing through digitization, and how you can use this change for yourself.
MarketingDavid Schneider12 minutes
