Author
24 articles
Biography in German
WAS IST DAS DIGITAL BREAKFAST?
„Deine digitale Wissensdusche - egal wo Du bist!"
#LIVE-STREAM
Die seit 28. Oktober 2015 stattfindenden Offline-Veranstaltungen wurden im März 2020 in Online-Veranstaltungen umgewandelt. Die Online-Veranstaltungen finden dienstags & freitags von 9:00 Uhr bis 10:00 Uhr an 62 Lokationen statt und beinhalten einen 25-minütigen Impulsvortrag zu einem digitalen Thema mit Diskussion und Austausch im Anschluss.
#PODCAST
Der DIGITAL BREAKFAST PODCAST widmet sich jeden Montag authentisch aktuellen Themen rund um die Digitalisierung. Für Menschen, die etwas zu sagen haben oder erfahren wollen.
Befähigung, Inspiration, Networking - dafür stehen wir!
3D audio is a technology that is not only revolutionising the way we listen to music and experience films, but is also finding innovative applications in all other sectors.
Virtual Reality & Augmented RealityDIGITAL BREAKFAST7 minutes
Tackling the challenge of digitisation the right way and making better decisions in the process. Analytics can help - the article shows practical examples.
ProcessesDIGITAL BREAKFAST4 minutes
In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.
DataDIGITAL BREAKFAST6 minutes
For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.
Data protectionDIGITAL BREAKFAST7 minutes
Internationalize, think big and build international relationships. We explain what it takes to keep up with globalization trends.
MarketingDIGITAL BREAKFAST5 minutes
Sustainability is not only a megatrend, but also a diverse and complex topic. That is why many people and companies do not find it easy to get started with implementation. Demands on companies are increasing, especially from EU and federal government regulation. Sustainability is thus increasingly and urgently becoming a necessity, soon even a hygiene factor.
Environment & Social AffairsDIGITAL BREAKFAST5 minutes
The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?
Digital MarketingDIGITAL BREAKFAST4 minutes
The most common mistakes many companies make with social media can be easily avoided.
Social MediaDIGITAL BREAKFAST4 minutes
What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.
Sales / After SalesDIGITAL BREAKFAST4 minutes
Podcasts are very popular - and the trend is rising. Concise, relevant and in-depth information with added value: that's what resonates with podcast listeners. Around 30 percent of the German population listens to podcasts.
PodcastDIGITAL BREAKFAST5 minutes
Cybersecurity is on everyone's lips after many attacks and headlines. But as a business owner, why should I be concerned and why is cybersecurity an important topic that can affect anyone?
IT-Security & Cyber SecurityDIGITAL BREAKFAST6 minutes
Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently, the production costs for "successful language" are decisive for this. With Content Language Management, quality and costs can be controlled and competitiveness increased.
MarketingDIGITAL BREAKFAST3 minutes
