Dr. Irene Y. Kilubi

Latest

• Age diversity as a key success factor for digitalization and innovation

  Age diversity is becoming increasingly important in a rapidly changing digital world. Experienced employees contribute valuable knowledge and understanding of operational processes, while young talents shape the future with their innovative spirit.

  Recruitment & Talent Acquisition•Dr. Irene Y. Kilubi•7 Mar 2024•5 minutes

  

• Boost your brand with corporate influencers - discover top 5 trends

  Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.

  Social Media•Dr. Irene Y. Kilubi•26 Apr 2023•6 minutes

  

• Community building - 6 myths about novel brand strategy

  Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

  Brand•Dr. Irene Y. Kilubi•15 Apr 2021•4 minutes

  

• Proper community management must be crisis-proof - 4 wonderful starting points

  We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.

  Social Media•Dr. Irene Y. Kilubi•14 Apr 2021•5 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes