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Author

Johannes Zinke

1 article

Biography in German

Ich berichte sehr gern über Servicequalität im modernen Handel und setze mich mit aktuellen Lösungen und Methoden auseinander, die zu einer langfristigen Steigerung der Kundenzufriedenheit führen. Aktuell ist das Thema Net Promotion stark im Aufbruch, welches durch moderne Technik und in Echtzeit am Point-of-Service gemessen werden kann.

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  • Why customer loyalty is the key to success

    Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.

    CRMJohannes Zinke8 minutes