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Author

Laura Gaber

3 articles

Biography in German

Ob klassische PR, Verbandsarbeit, Investor Relations oder Standortkommunikation: Die Kölnerin hat mehrere Jahre als Kommunikations-Allrounderin auf EU-Ebene für die Erneuerbare Energien-Branche gearbeitet. 2016 trieb die Neugier Laura weiter. Seitdem befasst sie sich Tag für Tag mit den neuesten Entwicklungen im Kontext Digitalisierung, M2M-Kommunikation und dem Internet der Dinge. Hauptberuflich widmet sie sich als Head of Marketing für ein Hamburger Unternehmen im M2M-Umfeld agil und mit großer Begeisterung unterschiedlichen Themen – von SEO und Website-Entwicklung über Marketing-Controlling bis hin zu Business Development.

Latest

  • Eight good reasons for sending vouchers via SMS and Messenger

    The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in various industries. Mobile couponing is the magic word and means nothing other than the well-known coupon principle transferred to the smartphone. Although this also includes coupons sent out by e-mail, the focus is on discounts that reach customers via touchpoints such as messenger, SMS or apps.

    MarketingLaura Gaber5 minutes

  • 2G and 3G shutdown - implications for IoT and M2M

    Network operators around the world are pushing ahead with the shutdown of 2G and 3G and are using the spectrum that is becoming available to expand 4G and 5G. This expansion of new mobile technologies forms an important basis for the further development of the Internet of Things (IoT). The flip side of the coin: At the same time, progress is becoming a potential stumbling block in existing IoT projects.

    Technology & TelecommunicationsLaura Gaber5 minutes

  • Mobile websites vs. apps - What fits when?

    Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

    Mobile TechnologiesLaura Gaber6 minutes