Author
3 articles
Biography in German
Founder of Skins Agency and co-founder of Symbolt - design strategist, and lecturer.
My focus is producing visual design through data and psychology-backed approach. We partner up with companies going through digitalization, scaling, and pivoting for brand strategy, visual identity, campaigns, and UX/UI.
We have worked with +115 clients, launched 47 brands and 39 products to date, in 11 countries.
When there is a clear long term plan, and a strong brand to support a company the issue of using the right tactics to trigger users’ interest towards your product arises continuously. This is where design, branding, and psychology come to the rescue.
Better PracticesLeart Zogjani6 minutes
Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.
BrandLeart Zogjani8 minutes
One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.
Better PracticesLeart Zogjani7 minutes
