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Author

Nadja El Fertasi

2 articles

Biography in German

Nadja is a human readiness and resilience expert, specializing in emotional intelligence and leadership. Her comprehensive approach addresses the human factor in an increasingly digitized world by combining her expertise in crisis management, strategic stakeholder engagement, and emotional intelligence. With nearly two decades of experience at NATO, the world's largest crisis management organization, Nadja brings a wealth of knowledge and insight to help individuals and organizations navigate today's complex landscape.

Latest

  • Using Stakeholder Analysis to Drive Business Success: Best Practices and Strategies

    The key to stakeholder engagement is to seek to understand before being understood. As NATO's Information Technology and Communications agency's Stakeholder Engagement Executive Coordinator, the author has successfully applied this principle for more than 20 years. Decision-making in uncertain and volatile environments requires reliable real-time data, and the author emphasizes that the focus should be on the needs and pains of decision-makers rather than technical details. The article suggests a shift from mechanical management to a more human approach to stakeholder management. The article suggests mapping stakeholders to prioritize engagement efforts and understand their motivations in order to manage stakeholders effectively.

    Leadership & ManagementNadja El Fertasi10 minutes