Author
10 articles
Biography in German
Nicole Lontzek ist Marketing - und Digitalexpertin.
Ihre Karriere brachte sie unter anderem nach New York, Dublin und Zürich.
Sie ist spezialisiert auf die Vermarktung von B2B-Software Unternehmen mit komplexen, erklärungsbedürftigen Produkten und Lösungen.
Derzeit ist sie in München als Chief Marketing Officer bei QAware für die Gesamtvermarktungstrategie verantwortlich.
In ihrem Buch "Digitale Zeitmacher - was wir jetzt gewinnen" erläutert sie anhand positiver Beispiele die Möglichkeiten der Digitalisierung und zeigt auf, in welchen Bereichen wertvolle Lebenszeit eingespart werden kann.
www.digitalezeitmacher.de
Multi-agent systems (MAS) are on the rise and represent the next step in the evolution of single-agent LLMS. They are autonomous, efficient, and promise cost savings. By following a few basic rules, you can use them to create entire AI-driven project teams.
AI & Machine LearningNicole Lontzek7 minutes
Harness engineering defines rules, context, and feedback for AI agents—making it a key technology in modern AI systems.
AI & Machine LearningNicole Lontzek5 minutes
Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts.
ProcessesNicole Lontzek6 minutes
According to Gartner, 80% of AI projects fail after the proof of concept. Find out how to avoid the PoC
AI & Machine LearningNicole Lontzek6 minutes
This article will give you a deeper understanding of the most commonly used AI operating models including their advantages and limitations.
AI & Machine LearningNicole Lontzek10 minutes
Digital products and services are evolving at breakneck speed. New inventions or adaptations are added every day. Intellectual property or sensitive data must be specially protected in the process. As more and more companies switch to cloud-based solutions, the security standard of their own network architecture must also be reconsidered. This is where the "Zero Trust" concept comes into play. It is based on the "need-to-know" principle and turns our fundamental understanding of trust on its head.
TechnologyNicole Lontzek10 minutes
The phrase "data is the new oil" is floating around every organization and across industries. The value of data has become the focus of many C-Level executives and Senior Managers and since then companies started collecting as much data as they can. Nevertheless, it's not only about collecting and structuring data, but also about visualization and interpreting data to support fact-based decision-making.
DataNicole Lontzek5 minutes
There are few things that have as much influence on a company's sales as the pricing of its products. With software products, pricing usually proves to be even more difficult, since no physical product is sold. Here, one must be able to answer the question of what added value the software offers the customer. Is it a question of time or cost savings? For example, is it about increasing efficiency or about structuring? Depending on the market and target group, different pricing structures can make sense. In this article, you will learn about the 5 most important Software-as-a-Service pricing models and what aspects you need to consider about each variant.
Business ModellNicole Lontzek6 minutes
The development of artificial intelligence is progressing at a rapid pace. The next AI generation is already on the advance. And with this generation, we are getting closer and closer to the idea of approximating humans. This is because we are making use of a well-known concept from neuroscience - the function of spikes and neurons.
AI & Machine LearningNicole Lontzek4 minutes
We encounter large data sets more and more often in everyday life. The important thing here is to put the large amounts of data into a format in which we can read out patterns in order to better understand behavior and make predictions. Digital twins give us exactly this capability. They enable us to improve business performance and make well-informed decisions.
Smart- and Big DataNicole Lontzek6 minutes
