Sebastian Heithoff

Latest

• What sets me apart - The search for your own digital positioning

  In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.

  Brand•Sebastian Heithoff•18 Jun 2023•8 minutes

  

• Respect the social media rules - Each network has its own language

  There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.

  Social Media•Sebastian Heithoff•18 Jun 2023•5 minutes

  

• 5 things a good digital consultant does

  As a consultant, you are usually involved with one or more customers on a project basis or on a temporary basis. They are unable to solve the tasks themselves and therefore seek external support. This article looks at five valid points of a result-oriented consulting activity to show that the consultant must not play the part of the yes-man or the conflict-averse.

  Professional Services & Craftmanship•Sebastian Heithoff•1 Dec 2022•6 minutes