Author
23 articles
Biography in German
Simone Belko is a media generalist with a strong focus on digital literacy. With experience in IT, operations, localisation, marketing, PR, journalism and training she has excelled in Germany and abroad. As a manager for digital products both in start ups and in large companies she gained deep insights into online platforms and communities. Simone is the author of "Digital Consciousness" ("Das digitale Bewusstsein") and is currently writing a book about narratives in the age of globalisation.
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
BrandSimone Belko7 minutes
How can we make digitization fair? Digital ethics should educate mature companies and employees who ask critical questions of technology. To ensure security, social responsibility, transparency and individual autonomy, IT decision-makers must promote user empowerment instead of digital nudging.
EthicsSimone Belko9 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
The worldwide political containment attempts of the COVID 19 virus make global mass surveillance and digital movement restrictions socially acceptable also in the West. There is considerable doubt as to whether this surveillance culture is useful in terms of informed and democratic pandemic control.
CultureSimone Belko10 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.
Strategy / VisionSimone Belko6 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
Digital technology is much more than just a means to optimise work. We invented it to increase our knowledge and create something new. Artificial intelligence (AI) raises fundamental questions: Is there a soul? How does the mind gain consciousness? Intelligent machines promise to repeat original creation: We want to understand where we come from and we are not willing to leave until we find out. Artificial intelligence and innovative companies are supposed to help.
AI & Machine LearningSimone Belko13 minutes
Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.
Human RessourcesSimone Belko5 minutes
