Skip to content

Author

Simone Brett-Murati

4 articles

Biography in German

Simone Brett-Murati ist Marketing-Beraterin mit 20 Jahren Berufserfahrung in PR und Vertriebsmarketing im B2B. Als LinkedIn Top-Voice hilft Simone Brett-Murati mittelständischen Unternehmen und Führungspersönlichkeiten im Aufbau von Personal Brands und in der Erstellung von relevantem Content auf der B2B Plattform LinkedIn. Sie ist Autorin des Amazon E-Books „Social Selling Praxishandbuch – Werde zum Influencer für deine Kunden“ und Hosts des Podcasts „Deine Marke im Spiegel – Der Personal Branding Podcast.“ Simone Brett-Murati ist zertifizierter systemischer Business Coach, Master Coach und zertifizierte DiSG-Trainerin. Als Personal Branding Expertin unterstützt sie Kunden, ihre berufliche Rolle mit einer authentischen und professionellen Personal Brand erfolgreich zu gestalten. Auf LinkedIn und in Gastbeiträgen widmet sie sich dem Thema Authentizität am Arbeitsplatz. Simone Brett-Murati lebt in Hamburg und ist mehrfache Preisträgerin der German Stevie Awards.

Latest

  • From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

    Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

    Beginner / BasicSimone Brett-Murati6 minutes

  • How to get rid of cold calling - and win new customers for life

    Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!

    Digital MarketingSimone Brett-Murati6 minutes

  • What does Sales 4.0 mean?

    The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.

    Sales / After SalesSimone Brett-Murati4 minutes