Service Design

Latest

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes