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  • Brand Choice in the Age of AI – Between Simple Data Logic and Emotional Connection.

    AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are becoming increasingly relevant. For this reason, some are now arguing that the brand no longer matters. They claim that the new currency is the product’s hard facts—that is, its functions and features. The article examines GEO and the rational decisions made by AI in relation to brand perception. It answers the question of why emotional brand management is more important than ever.

    MarketingKai Bösterling8 minutes

  • From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

    Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

    Beginner / BasicSimone Brett-Murati6 minutes

  • Tokenization of Real World Assets (RWA) Takes Off - Why 2026 Marks the Breakout Phase for Digital Assets like Real Estate

    Tokenization is rapidly transforming capital markets by bringing real-world assets such as real estate onto blockchain infrastructure. As regulation, institutional adoption and market infrastructure converge, a regulated ecosystem for digital securities is emerging across Europe - with Germany playing a leading role through frameworks like the eWpG. This article explores why 2026 may mark the breakout phase for tokenized assets and what it means for investors, issuers and financial markets.

    Finance & ControllingMarkus Hammer8 minutes

  • The Wealth Advisor: Pivotal for Growth in Wealth Management

    This white paper argues that Advisor Effectiveness Coaching (AEC) is a practical way to transition from product-push sales toward genuinely client-centric advice. Based on the GROW coaching model, it describes a structured programme spanning preparation, a senior-level kick-off, ongoing 1:1 and team coaching, and a “living phase” to sustain momentum. Team leaders serve as the key lever, acting as both coachee and coach to cascade change across the advisory organisation, while AI frees advisors for higher-value conversations. The paper concludes with a phased call to action – pilot, measure, and scale – with the goal of transforming advisors into trusted, augmented wealth partners.

    Banking & Financial ServicesUrs Bolt18 minutes

  • When simplicity leads to stupidity

    Digital services are supposed to make our lives easier – and they do. But with every simplification, knowledge is lost. Why the boundless convenience of technology makes us lazy and how we can use it more responsibly again.

    UX DesignMaterna Group6 minutes

  • NIS2 explained in detail for small and medium-sized enterprises

    The NIS2 Directive will affect around 29,500 companies in Germany from 2026, including many SMEs. In future, management will bear personal responsibility for information security, risk management, and business continuity. Fines can be up to €10 million or 2 percent of turnover. Core obligations include the introduction of an ISMS (e.g., ISO 27001 or VdS 10000), the systematic anchoring of risk management and business continuity, and compliance with incident reporting requirements (24 hours, 72 hours, 1 month). In addition, companies must take into account overlaps with the GDPR, the Supply Chain Act, and the Cyber Resilience Act. Conclusion: NIS2 is not purely an IT issue, but a matter for top management. Acting early strengthens security, resilience, and trust in the supply chain.

    IT-Security & Cyber SecurityChristopher Schroer13 minutes