Sales / After Sales

Latest

• From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

  Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

  Beginner / Basic•Simone Brett-Murati•29 May 2026•6 minutes

  

• The Wealth Advisor: Pivotal for Growth in Wealth Management

  This white paper argues that Advisor Effectiveness Coaching (AEC) is a practical way to transition from product-push sales toward genuinely client-centric advice. Based on the GROW coaching model, it describes a structured programme spanning preparation, a senior-level kick-off, ongoing 1:1 and team coaching, and a “living phase” to sustain momentum. Team leaders serve as the key lever, acting as both coachee and coach to cascade change across the advisory organisation, while AI frees advisors for higher-value conversations. The paper concludes with a phased call to action – pilot, measure, and scale – with the goal of transforming advisors into trusted, augmented wealth partners.

  Banking & Financial Services•Urs Bolt•26 Mar 2026•18 minutes

  

• Digital Field Service Management (FSM) explained

  Discover how digital field service management automates scheduling, leverages real-time data and integrates systems to increase efficiency, reduce costs and improve customer satisfaction.

  Customer Service•SIX ERP - by SIX Management Solutions•6 Feb 2025•8 minutes

  

• Digital Sales Rooms in B2B: More business, less effort

  Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the customer journey.

  Sales / After Sales•Ralf H. KOMOR•22 Jan 2025•5 minutes

  

• Optimise sales performance with 5 KPIs

  Are you drowning in sales metrics and losing sight of the big picture? Here's how to set your B2B sales up for success with just 5 KPIs. Simple, easy to understand and practical. Ready to get an overview? Then read on!

  Sales / After Sales•Ralf H. KOMOR•31 Oct 2024•7 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• How to get rid of cold calling - and win new customers for life

  Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!

  Digital Marketing•Simone Brett-Murati•15 May 2024•6 minutes

  

• Using AI in reputation management

  A company's reputation is of crucial importance nowadays. It is strongly influenced by customer reviews, discussions in social media and online reporting and has an enormous impact. The use of artificial intelligence (AI) opens up completely new fields of action here. In this specialist article, we take a look at the diverse applications of AI in reputation management and their impact on the business world.

  Customer Service•Hartmut Deiwick•24 Jan 2024•6 minutes

  

• E-commerce growth hacks: strategies for increasing sales and customer loyalty

  In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.

  E-Commerce & Mail Order•Sandra Kobel•15 Dec 2023•8 minutes

  

• Split tests in marketing and sales

  Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.

  Marketing•David Schneider•16 Nov 2023•6 minutes

  

• More sales through the Value Ladder

  Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.

  Sales / After Sales•David Schneider•17 Oct 2023•9 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes