Sales / After Sales

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• What does Sales 4.0 mean?

  The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.

  Sales / After Sales•Simone Brett-Murati•27 Apr 2023•4 minutes

  

• Success in marketing: data-driven or serendipity?

  In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.

  Data•DIGITAL BREAKFAST•21 Apr 2023•6 minutes

  

• Why digital marketing works differently - interplay between marketing and sales

  Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.

  Sales / After Sales•David Schneider•20 Apr 2023•12 minutes

  

• Why you are more successful with social selling in B2B

  It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.

  Sales / After Sales•MoreThanDigital•15 Apr 2023•4 minutes

  

• Using BIM to generate leads and increase sales

  That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?

  Construction & Building Industry•Tequma AG•2 Mar 2023•4 minutes

  

• Why sales is becoming more and more digital and why do you still need a salesperson?

  Where is a salesperson even needed these days? Do we already buy everything online? Or are there still products that require traditional sales? In this article, you will learn what is changing in the world of sales and marketing through digitization, and how you can use this change for yourself.

  Marketing•David Schneider•20 Feb 2023•12 minutes

  

• Digitization of order management - 5 advantages Incl. practical examples

  The success of technical service companies lies in serving the customer as quickly as possible and with perfect quality. Be it the fault clearance of a telephone line, the installation of a fiber optic line or the dismantling of an old system. The customer expects perfect service. In this article, the greatest benefits are highlighted and supported with practical examples, so that you can directly take away impulses for your company. After all, digitization of order management, including field service processes, is the key to greater competitiveness and excellent customer satisfaction.

  Sales / After Sales•Francesco Fusaro•22 Nov 2022•7 minutes

  

• CRM and the 7 deadly sins when implementing CRM IT systems

  Based on various worldwide surveys conducted in recent years, approximately 50-70% of CRM projects resulted in losses, failure, or at best, no gain or improvement in organizational performance. With this article you will get a brief overview of the most serious mistakes in the implementation of a CRM IT system.

  CRM•Oliver Schulz•14 Nov 2022•5 minutes

  

• Smarketing - sales and marketing team up

  Decision makers always want a highly effective symbiosis. What has always seemed impossible in most companies has become reality through the fusion of sales and marketing in the smarketing method.

  Marketing•Thorsten Ruhle•16 Oct 2022•5 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• 3 tips for artificial intelligence in sales - Sales will be AI supported

  Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.

  Sales / After Sales•KI-TOOLPARTY - JEDER KANN KI•23 Aug 2022•8 minutes

  

• More reach and customers through digital platforms

  Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

  Sales / After Sales•Philipp Schneidenbach•24 Jun 2022•7 minutes