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61 articles
What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.
E-CommerceBritta Daffner4 minutes
More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal communication tool for all personal and business issues, thus conquering companies. Already today, eMail has been largely displaced by instant messengers in some regions of the world.
Sales / After Salesreleai5 minutes
How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.
Digital MarketingDIGITAL BREAKFAST5 minutes
Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.
CRMJohannes Zinke8 minutes
We show how to get to your own online store in 6 steps. The steps are easy to understand for everyone, pragmatic and also quick to implement. Good luck with your first webshop!
E-CommerceBenjamin Talin8 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
How the use of chatbots and voice assistants will change banking. The Millenials Generation in particular wants to experience services differently and we show how.
Banking & Financial Servicesandrion ag7 minutes
Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.
Digital MarketingJohannes Grahmann4 minutes
Due to the current situation, you can’t attend any events, big or small. No trade shows, no networking events, no industry conferences. Not even small get togethers. Connecting with people online has just become a whole lot more important. And it’s likely that it will keep that level of importance even if we go back to running physical events. LinkedIn is the most powerful platform for making business connections. It’s extremely effective in reaching the right people because you can target so accurately. In this article, I want to elaborate on how to message decision makers on LinkedIn.
Digital MarketingDaniel Jordi5 minutes
"Sales House Rules" have often drastic effects on improving sales effec shortening sales cycle time and increasing conversion. Aware that there are countless more principles for B2B sales, let us focus on 9 simple but effective ones here.
Sales / After SalesManuel Hartmann6 minutes
In this post you’re going to learn about key trends that will affect how you’ll get more new clients. We’ll cover four major trends in traffic and content. Each trend will help or hinder your digital client acquisition in the coming year.
Sales / After SalesBertrand Blancheton5 minutes
In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.
Sales / After SalesBertrand Blancheton4 minutes
