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61 articles
How can banks use the technical possibilities of digitization and adapt business models, services and "customer journeys"? There are a few elements that should be considered here.
Banking & Financial ServicesInga Schmidt10 minutes
The most common mistakes many companies make with social media can be easily avoided.
Social MediaDIGITAL BREAKFAST4 minutes
What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.
Sales / After SalesDIGITAL BREAKFAST4 minutes
Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.
E-Commerce & Mail Ordercodecoda6 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
The shortage of skilled workers, increasingly complex products and demanding customers make the work of many industrial companies more difficult. This article explains how digital solutions can make life much easier for commissioning engineers or service technicians on site with customers.
Customer ServiceBastian Maiworm4 minutes
Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.
DataVirtualitics - smarter decision through multi-dimension data visualizations and easy to use AI4 minutes
The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.
Sales / After SalesDIGITAL BREAKFAST4 minutes
Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?
Digital MarketingThorsten Ruhle3 minutes
Probably the biggest challenge facing companies today is providing information and stopping the loss of know-how. How can companies make the right information available to the right people at the right time?
ITBastian Maiworm7 minutes
Traffic is not the only important metric when it comes to inbound marketing. Especially when over 80% of users quickly leave the site if they feel bothered by advertising. But, how can you do better?
MarketingRoman Swoboda6 minutes
We all know how annoying it can be to see bad presentation slides. Here are 7 easy to follow pro tips to improve your slides and to make a better impact at business meetings, keynotes or sales presentations.
EventsBenjamin Talin4 minutes
