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61 articles
SLA as a term, everyone has probably heard it before. Often one has the impression that this is exclusively about documents with the same cryptic depth as general terms and conditions or data protection declarations. But SLAs are the part of every service that should really be understood.
Customer ServicePhilipp Schneidenbach12 minutes
If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.
Sales / After SalesBastian Maiworm7 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
Theory and practice are not always congruent. In reality, things regularly turn out quite differently than expected. This is particularly true for sales - especially for the preparation of sales forecasts.
Sales / After SalesTimo Rein6 minutes
Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.
MarketingKambis Kohansal Vajargah12 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.
Sales / After SalesDavid Schneider13 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.
AI & Machine LearningSimon Seeger8 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.
MetaverseRalf H. KOMOR4 minutes
