Skip to content

Category

Departments

448 articles

Subcategories

Latest

  • Strategic customer care: 5 tips for a successful customer care strategy

    Retaining customers in the long term is the key to sustainable success for any company. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continuous growth. With practical tips and insights, companies learn how they can implement a successful customer care strategy to stand out from the competition and inspire their customers in the long term.

    MarketingAlexandra Anderson6 minutes

  • AI in marketing requires new evaluation standards

    This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

    MarketingKai Bösterling16 minutes

  • Data Protection and BCM: Why Resilience Only Works When Combined

    How are data protection and BCM related? The GDPR demands more than just data security; it requires availability and crisis resilience. In practice, however, data protection and business continuity management are often separated organizationally. This article shows why effective data protection fails without coordinated BCM and how companies can successfully integrate reporting requirements, recovery times, roles, and responsibilities.

    ITChristopher Schroer14 minutes

  • Social commerce: Effective AI tools for founders

    Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

    Social MediaAlexandra Anderson4 minutes

  • Transparency is the new currency for brand trust

    David Ogilvy coined the following statement: “Great marketing only makes a bad product fail faster.” Meaning: Overpromising cannot make up for underdelivering. Savvy! Smart man. But today, this beautiful statement no longer seems to apply. We are realizing that brands want to improve their products with all their might through automation and AI, even with deep fakes and so-called greenwashing and bluewashing. Today, we can learn more about products and companies than ever before. We can research online. We can read other people's product experiences in communities or on review platforms. But at the same time, there has never been so much misinformation. This unsettles consumers. We are losing trust. We have obviously already lost trust in politics. Trust in brands is also suffering greatly at the moment. This article describes the new currency in marketing: transparency. And how brands can successfully regain the trust and loyalty of their customers.

    MarketingKai Bösterling12 minutes

  • The rise of Agentic AI: Top Risks and Concerns

    By 2027, Deloitte forecasts that half of companies using generative AI will have adopted Agentic AI, also known as AI agents, to enhance their operations. Are there risks to watch out for as this technology gains fast adoption?

    IT-Security & Cyber SecurityElijah Falode4 minutes

  • Revolutionary: How AI is leading entrepreneurship into the digital future

    In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.

    Digital MarketingAlexandra Anderson3 minutes