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448 articles
Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.
MarketingThorsten Ruhle6 minutes
This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk.
AI & Machine LearningBenjamin Talin13 minutes
Discover how digital field service management automates scheduling, leverages real-time data and integrates systems to increase efficiency, reduce costs and improve customer satisfaction.
Customer ServiceSIX ERP - by SIX Management Solutions8 minutes
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back and forward.
Social MediaPhilipp Reittinger5 minutes
Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the customer journey.
Sales / After SalesRalf H. KOMOR5 minutes
Is penetration testing worth the investment? In this blog, we’ll break down the Return on Investment (ROI) of penetration testing, helping businesses understand its value beyond just being an expense.
IT-Security & Cyber SecurityKrishna Chaitanya Chaganti5 minutes
Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures.
Media & EntertainmentBenjamin Talin9 minutes
In the digital economy, process automation is a critical factor for operational excellence. Intelligent systems take over some of the control of recurring everyday tasks. The key advantage: they are faster and more reliable. However, implementing software and AI for automation requires a focus on a clear business vision and fundamental customer needs. If you want to generate long-term added value, you should follow a few rules and critically question prevailing assumptions.
AutomationSimone Belko12 minutes
Long-term customer loyalty is the key to sustainable business success. This article shows how customer care goes beyond traditional customer service and represents a strategic investment in stable customer relationships and continued growth. With practical tips and insights, companies will learn how to implement a successful customer care strategy to differentiate themselves from the competition and delight their customers for the long term.
MarketingAlexandra Anderson6 minutes
End-to-end digitalisation is transforming public administration. It enables processes to be handled completely digitally and offers enormous advantages for both public authorities and citizens. But what exactly is behind it? This article explains the basics, highlights the main advantages and highlights the challenges on the way to an efficient, digital public authority.
Public Administration & DefenseMaterna Group6 minutes
Are you drowning in sales metrics and losing sight of the big picture? Here's how to set your B2B sales up for success with just 5 KPIs. Simple, easy to understand and practical. Ready to get an overview? Then read on!
Sales / After SalesRalf H. KOMOR7 minutes
