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• The importance of generalists in companies

  In a complex business world, generalists are indispensable employees. Their ability to integrate a wide range of knowledge and skills makes them valuable players in transformation and innovation processes. Companies that rely on generalists benefit from their flexibility, problem-solving skills and ability to build interdisciplinary bridges. These qualities make generalists a decisive component for sustainable success and competitiveness in the information society.

  Human Ressources•Simone Belko•18 Jun 2024•5 minutes

  

• 7 tips for the perfect domain name

  Domains have become one of the most important topics for an online presence. But how do you find the right domain names?

  Digital Marketing•Alexandra Anderson•14 Jun 2024•5 minutes

  

• IT resilience thanks to EU DORA and NIS2 - concept, context and history

  Resilience was once a topic of supply chain management, sometimes IT and otherwise more commonly found in medicine. With the final penetration of the internet and smart devices, which have become an integral part of our lives, the cards are being reshuffled - also on the regulatory side.

  IT-Security & Cyber Security•Philipp Schneidenbach•13 Jun 2024•13 minutes

  

• What are the key weaknesses of Generative AI?

  Experts have studied generative AI extensively. This article highlights the key weaknesses of generative AI, providing insights into its limitations based on research.

  AI & Machine Learning•Elijah Falode•10 Jun 2024•11 minutes

  

• From traditional e-banking to modern digital banking

  How is e-banking changing and where are modern digital banking services heading? Find out more here.

  Banking & Financial Services•eBanking aber sicher!•3 Jun 2024•6 minutes

  

• Dangers of self-marketing - online marketing is too precious

  Time is precious, and you shouldn't waste it as an entrepreneur on things you're not 100% proficient at. If you try to do your own marketing without the necessary expertise, you'll probably come across as an amateur. And the last thing you want is for potential customers to think you're just a dime a dozen.

  Beginner / Basic•Thorsten Ruhle•27 May 2024•5 minutes

  

• How to get rid of cold calling - and win new customers for life

  Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!

  Digital Marketing•Simone Brett-Murati•15 May 2024•6 minutes

  

• Synergy between brand development and organizational development as great potential

  A powerful vision and shared values characterize the orientation of both areas. In practice, it is crucial to use the connection and adapt it individually for brands and organizations to ensure long-term success.

  Brand•Angelika Ballosch•30 Apr 2024•6 minutes

  

• The right way to deal with AI

  AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.

  AI & Machine Learning•Alexandra Anderson•25 Apr 2024•7 minutes

  

• Block Someone on TikTok in 3 Steps

  As TikTok has become a leading social media platform, problems with fake accounts, haters, spammers and more have arisen. Here is everything you need to know about how to block people on TikTok.

  Internet Services & Multimedia•Benjamin Talin•12 Apr 2024•6 minutes

  

• PenTesting meets EAM - nightmare for hackers, rescue for IT

  Every week, companies are hacked and found to have inadequate IT security. How can the strategic combination of EAM and PenTesting help?

  IT-Security & Cyber Security•Philipp Schneidenbach•9 Apr 2024•7 minutes

  

• 3 steps for founders to create relevant content for social media

  Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.

  Social Media•Bastian Maiworm•27 Mar 2024•6 minutes