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• Online marketing: 5 practical tips to help small businesses take off in 2024

  Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.

  Beginner / Basic•Alexandra Anderson•12 Jan 2024•4 minutes

  

• E-commerce growth hacks: strategies for increasing sales and customer loyalty

  In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.

  E-Commerce & Mail Order•Sandra Kobel•15 Dec 2023•8 minutes

  

• How digitalization is changing markets, investments and products

  The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.

  Research & Development•David Schneider•14 Dec 2023•11 minutes

  

• Artificial intelligence and machine learning: what's the difference?

  The terms artificial intelligence (AI) and machine learning (ML) are frequently used in the marketing industry and unfortunately often mistakenly equated.

  Marketing•Alexander Löwe•4 Dec 2023•5 minutes

  

• Guerrilla marketing tactics for startups: creative and cost-effective marketing techniques that startups can use

  Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?

  Marketing•Sandra Kobel•29 Nov 2023•9 minutes

  

• SEO techniques for early-stage startups: search engine optimization with a limited budget

  How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.

  SEO & SEA•Sandra Kobel•23 Nov 2023•10 minutes

  

• The role of the CEO in the marketing strategy

  Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.

  Marketing•Alexander Löwe•22 Nov 2023•4 minutes

  

• Bio Signature Marketing: Unleashing the Power of AI or Breaching the Boundary of Privacy

  Future challenges and opportunities of the link between marketing, AI and the emergence of the "Bio Signature Marketing" in the business world.

  AI & Machine Learning•Aric Dromi•21 Nov 2023•5 minutes

  

• Navigating Prosperity: Unveiling the Future of Wealth Management in the Philippines

  This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into demographic challenges, the evolving wealth landscape, key players in wealth management, and the rise of new digital platforms. It also introduces the WealthTech landscape, emphasising the need for customer-centric solutions, new investment products, and the importance of a risk-based approach in long-term wealth creation. Lastly, it discusses the significance of user experience design in driving successful financial technology companies and concludes with a glimpse into the future of digital wealth management in the Philippines, focusing on technology-driven personalised services and the potential for growth in the mass affluent segment.

  Banking & Financial Services•Urs Bolt•20 Nov 2023•15 minutes

  

• Split tests in marketing and sales

  Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.

  Marketing•David Schneider•16 Nov 2023•6 minutes

  

• Futurism Tools and Future Studies Techniques explained from a Futurist

  Understand the tools and techniques for predicting the future. Some of the most useful methods in futurology and foresight are explained.

  Trends•Benjamin Talin•13 Nov 2023•14 minutes

  

• Delivering the Future: The Rise of Tech and Sustainability in Last Mile Logistics

  Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.

  Transportation & Logistics•Simon Seeger•10 Nov 2023•4 minutes