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• Branding a Company – Definition and Elements of Brand Building

  What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development.

  Marketing•Kai Bösterling•10 Nov 2023•16 minutes

  

• 6 Tips for Advertisements on LinkedIn

  Most people have already realized that advertising on LinkedIn can be very useful. Whether you're a LinkedIn Ads professional or a newbie: Often, small details get lost in the shuffle, or you're just starting out and are grateful for a few good insider tips. We reveal our 6 most important learnings that are relevant for (almost) everyone.

  Social Media•Philipp Reittinger•1 Nov 2023•4 minutes

  

• Ransomware in the change of time

  Ransomeware ist eine Form von Schadsoftware, die immer mehr KMU auf der ganzen Welt betrifft. In diesem Artikel erfährst du, wie du vermeiden kannst, von Ransomeware und anderen Cybersicherheitsrisiken betroffen zu sein.

  IT-Security & Cyber Security•eBanking aber sicher!•24 Oct 2023•3 minutes

  

• SEO basics - 22 basics for website optimisation

  Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.

  SEO & SEA•Benjamin Talin•18 Oct 2023•10 minutes

  

• More sales through the Value Ladder

  Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.

  Sales / After Sales•David Schneider•17 Oct 2023•9 minutes

  

• Meta Tags for SEO: The Essential Guide

  With this comprehensive guide to Meta Tags, you can harness the power of SEO to improve your website's online performance.

  SEO & SEA•Erik Emanuelli•27 Sept 2023•8 minutes

  

• 12 measures for employer branding and employer attractiveness

  This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.

  Employer Branding•Johanna Ehses•19 Sept 2023•8 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes

  

• Soft Power in Everyday Life - Dealing with the Language in the Company Correctly

  Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But they lose their binding power. Mindful language in the company costs little and ensures a motivated daily routine.

  Culture•Dr.Ursula Meyerhofer Fahlbusch•2 Sept 2023•6 minutes

  

• Service Level Agreements - SLAs Explained: Controlling and Measuring Good Service

  SLA as a term, everyone has probably heard it before. Often one has the impression that this is exclusively about documents with the same cryptic depth as general terms and conditions or data protection declarations. But SLAs are the part of every service that should really be understood.

  Customer Service•Philipp Schneidenbach•31 Aug 2023•12 minutes

  

• Foundations for a Digital Sales Strategy

  If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.

  Sales / After Sales•Bastian Maiworm•29 Aug 2023•7 minutes

  

• Logbook Metaverse in Real Case - Nothing ventured, nothing gained

  How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.

  Metaverse•Raffaele Sciortino•25 Aug 2023•5 minutes