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448 articles
Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.
MarketingKambis Kohansal Vajargah12 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. But how do you go about making sure your website ranks high? The answer lies in on-page optimization - getting the fundamentals right so your content stands out.
MarketingErik Emanuelli5 minutes
Content Marketing is becoming more and more important and Neuro Lingiustic Programming (NLP) can play a very important role - Especially in Social Media Marketing.
Social MediaFabian Helfenstein3 minutes
Without a consistent alignment to the requirements of all stakeholders, an implementation of e-procurement tools cannot be successful. This field report describes the things that are necessary before, during and after an implementation to gain user support and secure it in the long term.
ProcurementTino Lichtenberg5 minutes
Exploit the potential of logistics. Artificial intelligence is conquering all industries, with incredible potential for automation and numerous docking points for AI-based applications. We can already automate transport and supply chains, optimize traffic flows and increase the security of goods and traffic. In the future, however, even more will be possible. Artificial intelligence in logistics: examples, opportunities, threats.
ProcurementHans-Dieter Blatecki8 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.
Social MediaSebastian Heithoff5 minutes
Trainers and education professionals need to present themselves well in the real and virtual world. That is why I have specialized in the implementation of new teaching and training methods. As a webinar designer you have to be involved in the development of new forms of knowledge transfer.
TrendsRaffaele Sciortino5 minutes
Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.
ITKlaus-Peter Kaul5 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
How can you invest and position yourself properly in marketing to stand out from the crowd? Here is an article that helps to understand this.
Project ManagmentSimone Brett-Murati6 minutes
