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• Cryptoassets: Intrinsic Value Matters

  Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.

  Blockchain & Smart Contracts•Markus Hammer•22 May 2023•19 minutes

  

• Managers beware: How you can immediately improve IT security in your company

  IT security must be a matter for the boss in times of digital transformation. It is not enough to invest in protective measures. Good IT security requires a cultural change. There is hardly any time for that. That's why this article provides practical tips on how to improve IT security immediately.

  IT-Security & Cyber Security•Prof. Dr. Ina Kayser•20 May 2023•5 minutes

  

• What are podcasts and why are they booming?

  Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.

  Marketing•Nicolas Leuenberger•19 May 2023•6 minutes

  

• Successful selling - digital and personal

  In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.

  Sales / After Sales•Jeanette Mutzner•19 May 2023•6 minutes

  

• Motivation - catalyst for the success of continuing education

  The basis for successful further education is motivation. What is and remains important is the vision that is associated with continuing education: What perspectives do I have? Can I implement knowledge transfer in my day-to-day business? Is it fun to listen to the teachers? And finally, the question arises: Do I reconcile everything with job, further education, personal environment and possibly also family?

  Education / Training•Terry Tschumi•17 May 2023•4 minutes

  

• Integrating Uncertainty into Business Cases for Better Investment Decisions

  How should you deal with uncertainty in business cases? This article helps to understand the opportunities, anticipate risks and - most importantly - make better investment decisions.

  Innovation•Dr. Marcus Liehr•16 May 2023•11 minutes

  

• The Buyer Journey in B2B Sales - Sales Processes for the Digital Age

  In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.

  Sales / After Sales•Bastian Maiworm•15 May 2023•5 minutes

  

• Interface between people and human resources policy: human capital is rebelling

  Employer branding or algorithm matching: How can HR policy promote talent? How good work succeeds beyond performance pressure through reflection, co-determination and empowerment.

  Culture•Simone Belko•14 May 2023•7 minutes

  

• Digital sourcing of employees - latest technologies for on-demand human resources

  How to use artificial intelligence and "online-dating" matching to find the employees in the future. Digital sourcing is an important topic that every company wanted to understand.

  Human Ressources•Priska Burkard•14 May 2023•4 minutes

  

• Gen Z - We don't have a generation problem, we have a transformation problem.

  What if there are no generational differences at all? And much more exciting: What happens when employers and managers look at the unifying elements of all employees and promote them within the management system and the organization?

  Human Ressources•Angelika Ballosch•11 May 2023•9 minutes

  

• 4 rules for strong feedback in the company

  Feedback is usually unpleasant for both employees and management because they have rarely learned how to deal with feedback and criticism. This article provides important rules and tips for dealing with feedback in the company - including formulation and action examples.

  Culture•Ava Hauser•8 May 2023•9 minutes

  

• MetaSales: Selling in the Metaverse through XR Customer Experiences

  MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.

  Metaverse•Ralf H. KOMOR•3 May 2023•4 minutes