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448 articles
Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.
Sales / After SalesDavid Schneider13 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
We do not need a new leadership. What we need are spaces in which the aspects of self-love such as needs, empathy and vulnerability for the self find a place in leadership, so that leadership work becomes authentic and easy.
Leadership & ManagementSvenja Floberg Thiel8 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
In online marketing, there are many different key figures and billing models for advertising. Here are the most important briefly explained, which everyone should have heard.
Digital MarketingBenjamin Talin2 minutes
Corporate culture is one aspect of digital transformation. Companies must adapt in many ways and also implement this in their employees and the way they interact on a daily basis.
CultureMarkus Ketterer3 minutes
The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.
AI & Machine LearningSimon Seeger8 minutes
What should you be prepared for when preparing for the digital future? There are a few ways in which you can reconcile your own career with the digital world and how you can also use digitization as an opportunity and gain quality of life at the same time.
Human RessourcesGerri Hagspiel8 minutes
Digitalization and Organization 4.0 are important drivers for the new way of working. Technology makes it possible to create new working models, but leadership and organizational development must also be ready for this.
OrganizationMarcus König6 minutes
The basic idea of IoT and the question of the meaningfulness of this technology. Is the fear or ignorance greater to embark on this step? 2018 will be the year of Internet of Things, if you want to be part of it, why not now?
IoT - Internet of ThingsGernot Wohlfahrt5 minutes
To determine if your company is ready to expand its software development capabilities through nearshoring (nearshore sourcing), there are several factors you should consider. One important factor is whether your company already has an established IT strategy that supports a nearshoring solution. It can also be helpful to consider whether your company has the necessary technical expertise and an adequate budget to successfully work with nearshore partners.
ProcurementTrimetis AG3 minutes
