Category
448 articles
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.
Mobile TechnologiesChristina Canclini6 minutes
The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.
Sales / After SalesSimone Brett-Murati4 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
The pandemic has also shown it: state institutions and many companies are facing some challenges with digitalisation. It is no longer just about a comprehensive systematic introduction of new applications. For a quick reaction to drastic changes, modern architectures are needed first and foremost. However, their introduction requires expertise and professional project management.
ITDr. Jörg Schumacher5 minutes
In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.
DataDIGITAL BREAKFAST6 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
The article explains the basics of so-called "managed teams" including their areas of application, their advantages and success factors.
Recruiting & Talent AcquisitionTrimetis AG5 minutes
Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?
Regulations & LawsPhilipp Schneidenbach9 minutes
Can ChatGPT teach financial literacy, suggest general investment advice, and help create diversified portfolios? Will replace creativity or decision-making in investing?
Banking & Financial ServicesTetyana Kohansal7 minutes
It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.
Sales / After SalesMoreThanDigital4 minutes
