Human Ressources

Latest

• AI in marketing requires new evaluation standards

  This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

  Marketing•Kai Bösterling•30 Jul 2025•16 minutes

  

• Success with the right project team

  What makes a project successful? Not only must the project have clear objectives, but the right team must also be put together. The latest technologies can help with this. This article explains how these can be used and what conditions must be met.

  Project Managment•Priska Burkard•17 Oct 2024•5 minutes

  

• Intercultural competence: a success factor in a globalised economy

  Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture.

  Culture•Simone Belko•9 Sept 2024•6 minutes

  

• 5 helpful tips for modern diagnostics in the digital transformation

  The use of modern diagnostics offers many opportunities in HR in the digital transformation. What is the best way to proceed? What tips are there?

  Leadership & Management•Julian Knorr•11 Jul 2024•4 minutes

  

• The importance of generalists in companies

  In a complex business world, generalists are indispensable employees. Their ability to integrate a wide range of knowledge and skills makes them valuable players in transformation and innovation processes. Companies that rely on generalists benefit from their flexibility, problem-solving skills and ability to build interdisciplinary bridges. These qualities make generalists a decisive component for sustainable success and competitiveness in the information society.

  Human Ressources•Simone Belko•18 Jun 2024•5 minutes

  

• Synergy between brand development and organizational development as great potential

  A powerful vision and shared values characterize the orientation of both areas. In practice, it is crucial to use the connection and adapt it individually for brands and organizations to ensure long-term success.

  Brand•Angelika Ballosch•30 Apr 2024•6 minutes

  

• Age diversity as a key success factor for digitalization and innovation

  Age diversity is becoming increasingly important in a rapidly changing digital world. Experienced employees contribute valuable knowledge and understanding of operational processes, while young talents shape the future with their innovative spirit.

  Recruitment & Talent Acquisition•Dr. Irene Y. Kilubi•7 Mar 2024•5 minutes

  

• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 12 measures for employer branding and employer attractiveness

  This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.

  Employer Branding•Johanna Ehses•19 Sept 2023•8 minutes

  

• Soft Power in Everyday Life - Dealing with the Language in the Company Correctly

  Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But they lose their binding power. Mindful language in the company costs little and ensures a motivated daily routine.

  Culture•Dr.Ursula Meyerhofer Fahlbusch•2 Sept 2023•6 minutes

  

• Logbook Metaverse in Real Case - Nothing ventured, nothing gained

  How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.

  Metaverse•Raffaele Sciortino•25 Aug 2023•5 minutes

  

• Data-Driven Employer Branding Explained

  In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.

  Employer Branding•Johanna Ehses•22 Aug 2023•7 minutes