Employer Branding

Latest

• AI in marketing requires new evaluation standards

  This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

  Marketing•Kai Bösterling•30 Jul 2025•16 minutes

  

• Age diversity as a key success factor for digitalization and innovation

  Age diversity is becoming increasingly important in a rapidly changing digital world. Experienced employees contribute valuable knowledge and understanding of operational processes, while young talents shape the future with their innovative spirit.

  Recruitment & Talent Acquisition•Dr. Irene Y. Kilubi•7 Mar 2024•5 minutes

  

• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 12 measures for employer branding and employer attractiveness

  This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.

  Employer Branding•Johanna Ehses•19 Sept 2023•8 minutes

  

• Data-Driven Employer Branding Explained

  In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.

  Employer Branding•Johanna Ehses•22 Aug 2023•7 minutes

  

• Gen Z - We don't have a generation problem, we have a transformation problem.

  What if there are no generational differences at all? And much more exciting: What happens when employers and managers look at the unifying elements of all employees and promote them within the management system and the organization?

  Human Ressources•Angelika Ballosch•11 May 2023•9 minutes

  

• Boost your brand with corporate influencers - discover top 5 trends

  Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.

  Social Media•Dr. Irene Y. Kilubi•26 Apr 2023•6 minutes