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• Innovation with a Product Mindset - Success with Bottom-Up Innovation

  Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.

  Strategy / Vision•Simone Belko•4 Apr 2023•9 minutes

  

• Google Comparison Shopping Services Explained - Introduction and Benefits for Merchants

  Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.

  E-Commerce & Mail Order•Alina Protsenko•2 Apr 2023•11 minutes

  

• Using Stakeholder Analysis to Drive Business Success: Best Practices and Strategies

  The key to stakeholder engagement is to seek to understand before being understood. As NATO's Information Technology and Communications agency's Stakeholder Engagement Executive Coordinator, the author has successfully applied this principle for more than 20 years. Decision-making in uncertain and volatile environments requires reliable real-time data, and the author emphasizes that the focus should be on the needs and pains of decision-makers rather than technical details. The article suggests a shift from mechanical management to a more human approach to stakeholder management. The article suggests mapping stakeholders to prioritize engagement efforts and understand their motivations in order to manage stakeholders effectively.

  Leadership & Management•Nadja El Fertasi•27 Mar 2023•10 minutes

  

• Data protection and DSGVO - 5 stumbling blocks for SMEs

  For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.

  Data protection•DIGITAL BREAKFAST•26 Mar 2023•7 minutes

  

• Create Telegram Channels - The Better Newsletter

  "Not another Newsletter, please" - Do you know such or similar sentences? This is how your channel on Telegram becomes and stays exciting...

  Digital Marketing•Jan Brinker•17 Mar 2023•4 minutes

  

• Remote Work Policy for Companies - 7 Steps to a Digital Nomad Policy

  This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I'll also give you an insight into a variant that will be used by many companies in 2023.

  Human Ressources•Johanna Ehses•13 Mar 2023•7 minutes

  

• Confrontation instead of cuddling - The right management of conflicts

  Discussions should be objective and professional, but also honest and open. Because anyone who thinks that a company can get by without conflicts and tensions is barking up the wrong tree. On the contrary, stink is often the basis of successful teamwork and the management must also recognize this!

  Culture•Barbara Wegmann•8 Mar 2023•4 minutes

  

• 8 project team roles for successful digitalization projects

  Project execution requires the collaboration of multiple people with different skills and experience. In order to complete the project effectively and successfully, these individuals must be assigned to specific roles within the project team. In this article, I would like to discuss the most important roles in complex digitization projects.

  Project Managment•Francesco Fusaro•7 Mar 2023•18 minutes

  

• ChatGPT - What do SMEs need to know?

  The American startup OpenAI released their new AI chatbot ChatGPT at the end of 2022. Since then, anyone can chat online with the chatbot, ask it questions, give it commands or even have it write code. What changes for SMEs?

  AI & Machine Learning•Sophie Hundertmark•6 Mar 2023•7 minutes

  

• Using BIM to generate leads and increase sales

  That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?

  Construction & Building Industry•Tequma AG•2 Mar 2023•4 minutes

  

• What are ERP systems? - Meaning, Introduction, and Tips for ERP software implementation

  Learn what ERP systems are, how they function, and get tips on implementation. We give you a comprehensive exlanation of Enterprise Resource Planning and explain all the benefits, challenges and opportunities.

  IT•SIX ERP - by SIX Management Solutions•24 Feb 2023•13 minutes

  

• Social Media Optimization (SMO) and Social Media Strategy

  Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.

  Marketing•Thorsten Ruhle•23 Feb 2023•10 minutes