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• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• 3D audio immersion in the automotive and event industry thanks to the breakthrough of Apple Vision Pro

  3D audio is a technology that is not only revolutionising the way we listen to music and experience films, but is also finding innovative applications in all other sectors.

  Virtual Reality & Augmented Reality•DIGITAL BREAKFAST•14 Mar 2024•7 minutes

  

• The future of our relationship with generative AI. Where is the journey going?

  AI that tries to understand us, always has an open ear for us and talks to us. With images, texts and videos. Generative AI. An AI that generates content and is creative and intelligent in the process. Works?

  AI & Machine Learning•Gürcan Doguc•13 Mar 2024•5 minutes

  

• Age diversity as a key success factor for digitalization and innovation

  Age diversity is becoming increasingly important in a rapidly changing digital world. Experienced employees contribute valuable knowledge and understanding of operational processes, while young talents shape the future with their innovative spirit.

  Recruitment & Talent Acquisition•Dr. Irene Y. Kilubi•7 Mar 2024•5 minutes

  

• Practical example of a no-code app as my first development

  Experience my first steps in no-code development with Bubble - from platform selection to the release of my own contact management app. Dive into the challenges, solutions and the inspiring world of no-code technology.

  Better Practices•Yves Gogniat•13 Feb 2024•7 minutes

  

• Which no-code platform is the best? - An overview and selection criteria

  Find out in this article which no-code platforms are particularly popular on the market and which criteria are decisive when choosing one for your project. From user-friendliness to integrations and security - we shed light on everything to make it easier for you to decide on the optimal platform. Insights, recommendations and experience will help you to successfully implement your next application. Read on and immerse yourself in the world of no-code development.

  IT•Yves Gogniat•7 Feb 2024•5 minutes

  

• Advantages of no-code for companies and innovation

  Immerse yourself in the world of no-code, a software development approach that offers companies a wealth of benefits. In part 2 of our series, you will learn why no-code is so fascinating for companies and how it redefines the rules of the game in software development. From accelerated development and increased adaptability to the democratization of the creation process, discover how no-code enables companies to build an agile and cost-efficient future.

  IT•Yves Gogniat•31 Jan 2024•3 minutes

  

• Using AI in reputation management

  A company's reputation is of crucial importance nowadays. It is strongly influenced by customer reviews, discussions in social media and online reporting and has an enormous impact. The use of artificial intelligence (AI) opens up completely new fields of action here. In this specialist article, we take a look at the diverse applications of AI in reputation management and their impact on the business world.

  Customer Service•Hartmut Deiwick•24 Jan 2024•6 minutes

  

• No-code explained for beginners incl. basics

  The first part of my journey into the no-code world. Find out how I took my first steps without in-depth programming knowledge and why no-code wasn't just created for technology experts. Discover the origins of this revolution and understand why no-code is a democratic shift in software development.

  IT•Yves Gogniat•23 Jan 2024•4 minutes

  

• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 2024 Predictions for Wealth Management and Investment Trends

  As we venture into 2024, it's both enlightening and crucial to reflect on the predictions made for the wealth management sector in early 2023. These forecasts not only shed light on past foresight but also serve as a compass to navigate the unfolding realities shaping the industry today.

  Banking & Financial Services•Urs Bolt•16 Jan 2024•7 minutes

  

• Brand collaborations and why collaborations between brands are a win-win

  This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.

  Marketing•Kai Bösterling•15 Jan 2024•17 minutes