Category
17 articles
How can you create added value for customers and your own company through customer centricity? We explain the difference to customer orientation and the path to customer centricity.
Culturevon Neuem GmbH - Unternehmensberatung für digitale Transformation5 minutes
Trade has undergone many changes in recent years. Digitalization has created new ways of communicating with customers and selling products and services through different channels. There are various possibilities, which we explain here.
MarketingBenjamin Talin4 minutes
Many terms develop over time and are usually not understood. We will show you why customers and their shopping behaviour change and what showrooming and webrooming means in general.
CustomersBenjamin Talin4 minutes
The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is changing customers.
CustomersBenjamin Talin4 minutes
Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.
Beginner / BasicBenjamin Talin6 minutes
